I’m a marketing analytics consultant for B2B organizations.
I specialize in:
- Analytics foundations, including: Centralized marketing data, metric definitions, core data models and dashboards
- Establishing the processes, meetings and other rituals needed share insights and drive business actions.
- Creating informed targets and forecasting
Analytics tailored for your stage of growth
🌱 Early & Growth Stage Startups
I focus on helping you establish the right foundations for analytics.
This means the essential data & reports you need, plus the lightweight processes to manage it all.
My goal is to get you set up with a nimble system you can run yourself until the next stage of growth.
🎯 Midsized Organizations
My focus with clients at this stage is in establishing the analytics rigor and sophistication that will enable them to prove value and justify growth investments.
This includes solving thorny single-source-of-truth reporting needs, creating full-funnel target setting processes, and launching key operational rituals (biweekly metrics readouts, business reviews).
Here’s just a few folks I’ve helped over the years
From one-off projects and ongoing analytics support, to interim ops & analytics leadership, my engagements are flexible to support your specific needs.
⚙️ Ongoing Support
- Setting analytics foundations for data ingestion, core data models
- Developing and running regular metrics readouts & reviews
- Ongoing analyst support
- Goal & target setting processes
- Org design & hiring support
📌 Individual Projects
- Unifying data sources, defining KPIs
- Core dashboard & report development
- Ops & analytics audits
- Process design
Blog
I used to blog a lot, but not so much anymore. The full post archive going back years is still available below. Or, if you’re just after the more popular marketo protips-related articles, take a look here for a more curated list.