The increasing value of most martech vendors is the underlying data they create or augment. The activity log of Marketo is a perfect example. So much value and insight is locked up in one place - it's what fuels much of the automation magic, but it can be
I just finished re-reading Steven Pressfield's The War of Art, a book I first read in the altMBA program I participated in last year. Though the book is framed as a resource for writers and artists, the lessons can be applied to any pursuit in life. Pressfield starts
I've now launched three different Marketo environments from scratch, and in this process I've learned a lot about what works and what doesn't. Perhaps the biggest lesson of all, however, resides around complexity. It's quite easy, especially if you have prior experience
I try to keep track of the media I consume over the year - books, games, shows, movies. Here's what my November looked like: Books Keep Going - Austin Kleon Not as memorable as Steal Like an Artist, which I got a turned onto during the altMBA program,
I was reminded of a great post recently about the value of daily practice. And earlier this year, this blog was perfect evidence of how a daily routine can keep itself running. Some days, I'd be happy with the post I published to the world. Other days, it
Besides regularly contribution on this blog, one of the most productive exercises I've adopted in recent years has been a daily journal. Nearly every morning I sit down and write a few pages in a handwritten journal. There's no strict format, but my entries typically are
I spend a lot of time in complex systems and data, so I know where the pitfalls and shortcuts lie. I'm so close to this work, and I do these tasks so often that they're automatic. As a result, I often lose sight of just how
I took a Lyft on my way to the airport recently that had a tablet mounted to the back of the seat with a bunch of ad-supported games. Trivia, mostly. And I love trivia, so I had to check it out. But I quickly realized the questions were all stupidly
Fall as told by TV and popular media is an orderly affair. The tree leaves change colors from burnt orange to deep amber, and eventually they all fall off. But if you actually pay attention to the trees around your home, as I did yesterday on a walk, this transition
You're fooling yourself if you think you'll remember all the important work you did a year or two from now. Sure you may remember a few of the big, visible projects, but the more subtle work you did may be tough to recall. So when it
A few years back, I got completely sucked into the business and self improvement book genre, reading basically everything I could find of value. My favorites? Rework, Anything You Want, the Lean Startup, Let My People Go Surfing. But at some point, I started hitting a rut. Maybe it was
Early in my career, I made a few enemies. Mostly because a disagreement in my mind turned into an attitude of "they're out to get me". I created these enemies myself, and the animosity I held towards them lasted for years. Looking back on those times