Ten years ago when I first got my start in social media, the blog was seeing as this magical tool to build an audience. You'd post, and see comments from strangers and friends alike. People would share it just because they could. But as social media has consolidated,
When thinking about documentation, it's easy to go overboard with detail. The trick is to maintain the right balance of thoroughness and accessibility. It starts with recognizing what documentation should not be. If you're the owner of a piece of martech, you probably don't
One of the breakout features of the Google apps suite (docs, sheets, slides, etc) is the live collaboration features. Anyone can edit, comment, and suggest in real time. This works beautifully, but when it comes to checking a past version, Google docs weirdly... sucks. To be fair, it has version
In work we're usually managing inboxes, slack threads, project management tasks, and more. The problem is they're all disconnected, and each have their own systems for prioritizing & reminders. I've found that using a totally separate system for managing these requests is key to
We recently got a chance to try Black Tap, a restaurant known for their ridiculous, over-the-top milkshakes. There is a huge variety of options, and they're all expensive. But once you get your order, you see what all the fuss is about. First off, they're huge.
Most of us spend too much time trying to figure out if we're doing things the "right" way. The right process, the right person, the right etiquette. This obsession with following the prescripted path is fine in small doses, but can eventually hinder our ability to
I grew up in Southern California, so we spent a lot of time in Disneyland for birthdays, when visitors were in from out of town, or just because we had a free weekend. I've been there more times than I can count, yet every time Disneyland creates a
As someone who has worked in marketing ops most of my career, I'm used to being seen as the person who knows how the systems and data work. One of my favorite parts of the work is in educating others and helping them understand what's going
I recently read a great article on the evolution of the bicycle - why it appeared when it did, and why it took so long to reach it's current design iteration. The correct design was not obvious - Initially people were focused on building a better carriage, or
When you ask some people to do something, you don't really need to track them down afterwards. You just trust the work is going to get done. But then there's others who you know you've got to check in with. You've learned
Saul Bass was a master of distilling the big story down into a few key pieces, especially in a world where most movie poster designs took the "potpurri approach" of trying to include something for everyone. Beyond the obvious connections this has to branding, I immediately thought of
I read somewhere that procrastination is just a defense mechanism for us to deal with our fear of the unknown. Unknown here could mean two things: potential failure, or an unclear idea of where we need to start or finish. The first one is solved by repeatedly exposing ourselves to