I wanted to share an interview I recently did on the Martech podcast. It’s a career story, and I spend a lot of time discussing my rather unconventional path to marketing ops and tech (Incidentally, IS there a conventional way to get into this crazy profession?). I also share somekey lessons learned in marketing-sales alignment, the division of responsibility between marketing ops and the rest of marketing, and more.
I had a lot of fun on the show, and I’d recommend the Martech podcast for some of the other great guests Ben has already had on the show. Please check it out, and let me know what you think!