I can always tell that a new altMBA cohort is about to start, because I start getting daily emails from Medium letting me know of all the views of my altMBA posts.
I didn’t know it when I wrote them, but these posts have turned into some of the most evergreen content I’ve ever written. The same can be said for my early Marketo Protips articles on this site and the Marketo Community. They’re still relevant-ish today, enough to draw a measurable audience every week.
But this is rare. Most of the posts I’ve made over the last 3 months of writing here daily are barely a blip on my Google Analytics content reports. Partly that’s because of lack of promotion, but mostly it’s because they just aren’t that good yet. So, the secret to producing writing that resonates is to simply write more often. As Seth Godin says, “The problem is that you can’t have good ideas unless you’re willing to generate a lot of bad ones.”