I often say marketing ops best friend ought to be their counterpart in sales ops. And that’s true for a lot of reasons. But one practical example: sales ops can save your hide when it comes to navigating the nuance of reporting data.
Suppose you’re trying to run reports off pipeline, and using some standard opp fields to do it. It’s easy to assume fields like record type, stage, etc are all straightforward, no-nonsense filters to use. Why wouldn’t a “New Logo” opportunity type mean just that?
All too often, there’s more to the story than that. Maybe there’s edge cases to consider. Or a hidden, custom workaround. And sales ops are typically the group best equipped to help you avoid these land mines.