It’s conference season for marketing ops, and the only question I seem to be getting asked by vendors and colleagues is: “Are you going to conference XYZ?”
I think this is my off year. At least for the big shows. I’m not as closely tied to Marketo as I once was, and not nearly invested enough in Eloqua for a trip to their conference to be worthwhile. Instead, I think this year is a chance to explore the smaller shows, or simply skip conference life entirely this year.
Especially with the Marketo summit being absorbed into the greater Adobe conference, I think there’s more opportunity than ever for a smaller MOPS and martech practitioner focused show. Those in-the-weeds war story sessions are what most practitioners register to see, yet are often lost in a sea of product and sales pitches veiled as case studies.
It would be great to see someone really lean into that sort of content. I know I’d attend.