When talking about overpowered, overkill tech, I’ll often use an analogy like “we’re using a race car to go to the grocery store”.
As I get deeper into Eloqua, and especially spend time around long time users, the common narrative is that it’s far more powerful and sophisticated than Marketo or other tools, with albeit a steeper learning curve. When I first started using the tool, I was already the race car driver, and figured It’d be like stepping into a slightly different make and model.
But really, switching from one system to the other is like being a pro race car driver, and then switching to flying helicopters. Sure, one may be faster or more efficient than the other, but your previously acquired skills don’t really translate. Maybe that analogy is too strong for this circumstance, but it certainly feels that way some days.
The question is if and when trading the road for the sky pays off.