It’s a bit of a rule of thumb that some of the best tacos come from food trucks, often those with the most humble appearance and the least flash. The trucks making the best tacos do so because that’s all they’re focused on. The rest of it is a distraction.
Some of the best blogs I read around the web have nothing memorable about their look and feel. The reason I read them is for the content, which I’m always willing to get to, even if it means a dated design or a clunky UI. These writers are more focused on function than form. And if the substance of their writing is good enough, readers are willing to look past a lot of shortcomings in the design.
I don’t mean to say design doesn’t matter. It’s that too often we get wrapped up in the look and fell of a thing before we’ve established the substance of it. Great content can stand on its own (and bad design will eventually slow it down). But great design with crap content can’t even stand on two legs.
Figure out how to make amazing tacos first. Then you can worry about the logo.