We recently got a chance to try Black Tap, a restaurant known for their ridiculous, over-the-top milkshakes. There is a huge variety of options, and they’re all expensive.
But once you get your order, you see what all the fuss is about. First off, they’re huge. Besides the ice cream, there’s about a pound of whipped cream on top. The sides of the glass itself are also coated in decoration and more sweets. Usually they have some other absurd item stacked on top. Mine had two churros and a choco taco. Another had an entire piece of funfetti cake.
The milkshakes are unwieldy to eat. They taste fine, though they’re more sugar than anyone needs in a month I’m sure. But that’s not the point. The brilliance behind them is their absurdity. Black Tap has figured out if you make a product some ridiculously unique, people cannot help but share it. They’re a product entirely designed to be Instagrammed.
Black Tap is a reminder that you can never be too unique, and chances are what you’re doing is probably still too tame.