I’ve now launched three different Marketo environments from scratch, and in this process I’ve learned a lot about what works and what doesn’t.
Perhaps the biggest lesson of all, however, resides around complexity. It’s quite easy, especially if you have prior experience with the tools, to plan a sophisticated rollout and to try and immediately start operating in the new environment at 100mph.
But it’s dangerous to assume that you need all the complex bells and whistles at launch. You need time to see what works and what doesn’t in your new environment. And you may just find that complicated alert routing system, or the template system set up for extreme scale, just don’t make sense here.
Remember that it’s far easier to build new systems and complexity ontop of existing ones than to strip away what’s already there. You want to start from a steady, stable base, not a house of cards.