I was recently in Leavenworth, a mountain tourist town themed after a Bavarian village, and known for its annual Christmas tree lighting festival. But the moment we rolled into town, we realized that seemingly everyone else in the state was there too.
Every shop, restaurant, and street space was packed with throngs of people. Parking was impossible. And yet we still had a great time, partly because of how vibrant and full the town felt.
It’s a good reminder that not all experiences and products are about beating the crowd. Sometimes, the crowd is the product.